Glow at The Plaza is a wellness and beauty destination, and the scope covered everything from brand visuals to paid performance.

I designed posters, created video content, and ran paid ad campaigns across TikTok and Facebook — building a presence that matched the calm, aspirational feel the brand needed. The content was crafted to stop the scroll while still feeling on-brand, and the ad campaigns were built to drive footfall and awareness to the plaza location.

Beauty and wellness is a saturated space online, so the creative bar has to be high. Every asset was made with that in mind.