Pixelpop Photobooth is one of those projects that sticks with you.

The brief was to build a full brand and web presence for a photobooth rental company, website, UI/UX, and logo design all in. The fun part about Pixelpop is that the brand is inherently playful and tactile, but finding a visual direction that felt fresh rather than generic took some real digging. Photobooth brands tend to lean into the same retro-pastel territory, and we wanted something that stood apart.

Once the right inspiration clicked, everything followed, a logo that felt energetic and ownable, a site that matched the vibe of actually being at one of their booths, and a UI that made browsing feel as fun as the product itself.

It's one of those projects where the extra time spent on the creative problem was absolutely worth it.